This final instalment in TV2’s thank you campaign is pieced together from payoffs and slogans from real commercials. It aims to thank advertisers who have supported the industry during and throughout challenging times, and tell a visual story hinting to the brands and advertisers whose words form part of TV2’s history. We pulled everything together into a cohesive, intriguing visual style to help thread these disparate taglines into a thoughtfully choreographed and unified vision.