We were approached by Flow Works to help create and brand an event for Pfizer that promotes creativity through collaboration, fosters innovation, and focuses on future potential. To achieve this goal, we developed a series of films that were bold, bright, fun, and attention-grabbing, avoiding the typical corporate look of large pharmaceutical companies. We aimed to invigorate the brand and set the tone for the event with a simple, text-based approach that was both efficient and effective in communicating the message.
As part of the project, we created titles, promotional materials, onscreen graphics, and identity for Pfizer's three-day seminar for employees - "Like Never Before". We based our work on an existing identity created for Pfizer Italy, incorporating the logo, font, and color palette to maintain brand consistency. Our focus was on clear communication and effective branding to help Pfizer achieve its goals for the seminar.